Roberto Coletti has worked in gelato for over 30 years. For 24 years he was owner of Roberto Gelato in the Netherlands, a project built from scratch that grew through new flavors, innovative ideas, events, communication and marketing, becoming a reference point in the Dutch gelato scene.

During his career Roberto earned first, second and fourth place at the Coppa d’Oro della Gelateria, one of the sector’s most prestigious competitions, and brought his business repeatedly to the attention of media and major national TV networks.

In 2026 Roberto Gelato was transferred to new management, marking the start of a new chapter in Roberto’s life.

Today his focus goes beyond product quality alone. Making excellent gelato is essential, but a gelateria must also know how to sell, communicate and create value in the customer’s mind.

His work and research concentrate on the relationship between real quality and perceived quality, on image, communication and neuromarketing applied to gelato, also exploring the new possibilities offered by Artificial Intelligence.

Because the best product is not always the one the customer perceives as such.